First State Super was the largest not-for-profit fund in Australia with a significant proportion of members in public service jobs such as nurses, firemen and women, ambulance crew members and teachers - in short, some of the most vital and selfless contributors to health and safety of the nation.
First State Super’s with Health Super marked a pivotal moment for the now $53 billion fund. A significant brand repositioning, strategy overhaul and identity rebrand were undertaken with PDC Creative and Brand Council leading the way.
Our core premise was simple - to put the members first, to make sure they are always first and foremost in our minds and to make Super feel a little more ‘super’.
Created with the team at PDC Creative. Role: Strategy, Concept Development, Identity Design & Art Direction.