So what’s the difference between rowing and paddling? In essence rowers sit with their backs to their destination where as paddlers always face forward.
With the realisation of this crucial insight we began the process to transition Paddle Australia from an administrative body to becoming an active lifestyle brand (think cycling but on the water), that engages and unites all who enjoy getting out for a paddle.
Created with the team at Witekite. Role: Concept & Design
* Photography for illustration purposes only (All credits to original sources)