Redkite is an Australian cancer charity providing essential support to children and young people (0–24 years) with cancer, and the family and support network who care for them.

They challenged PDC Creative to refresh their identity and update their iconic logo ready for the announcement of the partnership with Coles. The rollout was handled by Redkite’s internal team.

Our strategy involved creating a stronger, more confident kite mark more suited to multi-channel environments, a modern suite of charter illustrations and we utilised the kite string as a device to tell the ‘tales’ of the journeys of the people involved.

Created with the team at PDC Creative.
Role: Concept, Design & Art Direction