The Queen’s 90th birthday was no ordinary celebration, and this was no ordinary street party.
On Sunday June 12th 2016, The Mall in St James park was transformed for Britain’s largest ever street party to celebrate The Queen patronage of over 600 charities and organisations.
The event was a resounding success and received global news coverage. With over 10,000 guests taking part in this very British afternoon tea party which included a Royal procession, hampers from M&S and even a traditional summer down pour.
Embracing the event themes of inclusivity, royalty and a street party we created a brand which unified all 600 global charities, help create an atmosphere of celebration and borrowed heavily from the colour palette from some of The Queen’s most striking outfits.
Created with the team at Witekite. Role: Initial Concept Development & Design.